My name is Karen. I am NOT a Karen!

My name is Karen. I am NOT a Karen!

Something amazing is coming! ThirtyFiveSixtyFour! It’s a new podcast for listeners between the ages of 35 and 64. We like to call it “A podcast for the middle.” The first episode launches in February 2024 and in it you’ll meet ThirtyFiveSixtyFour host and creative brain behind the show, Karen Stones and hear her plans for what we’re sure will be the next big hit in the world of podcasts.

Karen, 44, talks candidly about how she got to where she is today and how her business and personal life experiences fuel ideas for the show’s episodes. Some really incredible guests are lined up for future shows and Karen plans to pick their brains about their unique life experiences, areas of expertise and strengths. This is no ordinary mid-life podcast. ThirtyFiveSixtyFour promises a refreshing, sometimes hilarious, always entertaining, perspective on what it means to be middle-aged.

Listen in as Karen describes how she got to where she is today. Starting her career at a small high tech company as a Sales and Marketing Assistant, Karen got lots of menial, yet important tasks…manning the fax machine, answering the phone, and of course the most indispensable assignment of all – fetching lunch for executives. Even these menial duties fed Karen’s knowledge bank. Every assignment was a chance to learn one more thing about the corporate world. She got a realistic glimpse into what it takes to run a successful business.

She moved up quickly at that company, becoming a Marketing Manager and eventually, Global Marketing Director with a large team of international marketing managers and inside sales reps reporting to her. But, she was still young and awfully inexperienced. After discovering nasty (but accurate) commentary on her perfectionism and sh*t management skills, she realized that her marketing skill set was indeed strong, but also that she had no clue on how to lead people effectively.

One of the board members, Michael Ker, took the initiative to mentor Karen. Through lots of one-on-one coaching sessions, he taught her how to be a good people leader. As a result, she’s a firm believer in having a trusted coach you can turn to for advice, wisdom and truth – even the hard truths like, “your management skills kind of suck.” A mentor is somebody who has been there and done that so you can learn from their mistakes and avoid costly and painful blunders. Michael delivered. Big time.

After moving to marketing management roles at other high tech companies, Karen landed a dream job at a software startup that eventually went public. It was a CRAZY few years (the workload and pressure were insane) but the experience taught her a lot about entrepreneurship. Rather than being burned out by the pace, the experience fueled her fire to launch her own business.

So after her daughter was born, Karen started the Marketing Agency 13 Jacks. The boutique agency specializes in digital marketing campaigns, demand generation strategies, PR, trade shows and large conferences. Plot twist – a few years ago, Karen began coaching marketing executives both on a corporate level as well as on an individual level. While it wasn’t planned, it has fulfilled her desire to help others reach their goals and see their true potential.

Karen still dreams of being a CMO, but it wouldn’t be surprising if ThirtyFiveSixtyFour becomes her new thing. After all, she is a podcast junkie; listening to all categories of podcasts in her car, on her Peloton, and driving around town. She’s lined up a host of experts and guest speakers to talk about everything from estate planning to artificial intelligence, dating a widower to pickleball. So, subscribe and get ready to join Karen and the ThirtyFiveSixtyFour regulars for both serious and fun conversations around living middle age to the fullest. After all, you’re not dead yet.

About ThirtyFiveSixtyFour

ThirtyFiveSixtyFour is a podcast for listeners between the ages of 35 and 64. Available on all major podcast platforms, including Spotify, Google and Apple, the show, hosted by KarenStones, offers an engaging journey through the various challenges and experiences of midlife. ThirtyFiveSixtyFour presents a distinct departure from the traditional midlife crisis storyline. Instead, it champions the perspective that midlife should be viewed as a period marked by play, discovery, transformation and possibility. With new episodes released weekly, ThirtyFiveSixtyFour is positioned to become one of the fastest-growing podcasts of the year, providing valuable insights and entertainment for those in the middle. Visit www.thirtyfvesixtyfour.com for more information.

ThirtyFiveSixtyFour
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My name is Karen. I’m NOT a Karen.
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  • Karen Stones

    Show host Karen Stones is the creative heart of ThirtyFiveSixtyFour. Born in 1979, Karen is a child of Generation X. As a podcast enthusiast, she noticed a major void in content catering to listeners her age. Karen found existing productions were either niche, evangelized negative perspectives on aging, or hosted by a well-meaning young adult who lacked the wisdom and life experience to provide meaningful insight. Thus, ThirtyFiveSixtyFour was born. The philosophy behind ThirtyFiveSixtyFour stands in stark contrast to the conventional midlife crisis narrative, advocating instead for midlife to be seen as a time of confidence, reinvention, growth, reflection, exploration and renewal.

    Karen has over twenty years of mass communication and marketing expertise. Her journey in media started early, as she interned for notable figures like Larry Morgan and Ryan Seacrest at the Los Angeles FM radio station STAR 98.7. During her university years Karen served as a disc jockey for the on-campus, student-run radio station. Following a successful career in the corporate world, she took the entrepreneurial plunge, founding 13 Jacks Marketing Agency in 2014. The agency currently oversees multimillion-dollar projects including global product launches, international events, specialized social media and advertising campaigns. Beyond her agency pursuits, Karen extends her expertise to coaching executives seeking to enhance their business strategies and personal growth. Based in Orange County, California, Karen is a dedicated mother to three and an outdoor enthusiast.

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About the Author

Show host Karen Stones is the creative heart of ThirtyFiveSixtyFour. Born in 1979, Karen is a child of Generation X. As a podcast enthusiast, she noticed a major void in content catering to listeners her age. Karen found existing productions were either niche, evangelized negative perspectives on aging, or hosted by a well-meaning young adult who lacked the wisdom and life experience to provide meaningful insight. Thus, ThirtyFiveSixtyFour was born. The philosophy behind ThirtyFiveSixtyFour stands in stark contrast to the conventional midlife crisis narrative, advocating instead for midlife to be seen as a time of confidence, reinvention, growth, reflection, exploration and renewal.

Karen has over twenty years of mass communication and marketing expertise. Her journey in media started early, as she interned for notable figures like Larry Morgan and Ryan Seacrest at the Los Angeles FM radio station STAR 98.7. During her university years Karen served as a disc jockey for the on-campus, student-run radio station. Following a successful career in the corporate world, she took the entrepreneurial plunge, founding 13 Jacks Marketing Agency in 2014. The agency currently oversees multimillion-dollar projects including global product launches, international events, specialized social media and advertising campaigns. Beyond her agency pursuits, Karen extends her expertise to coaching executives seeking to enhance their business strategies and personal growth. Based in Orange County, California, Karen is a dedicated mother to three and an outdoor enthusiast.